Red Ribbon Week is an annual drug, tobacco, alcohol, and violence prevention campaign in the United States that takes place in October. It began in 1985 as a tribute to DEA Special Agent Enrique "Kiki" Camarena, and it is now the nation's largest and longest-running drug awareness program.

• Purpose:

  The campaign raises awareness about alcohol, tobacco, and other drug use and violence. 

• Origin:

  It was created in 1985 to honor DEA Special Agent Enrique "Kiki" Camarena, who was killed in the line of duty. 

• Symbol:

  The red ribbon is the symbol for this campaign, which is also used by other organizations for different causes, such as drunk driving and HIV/AIDS prevention.